Executive Portfolio · Venture Studio

Ayman HarounSerial Entrepreneur & CEO

Building cross-border ventures, shaping an innovative digital future.

🇬🇧 Manchester🇯🇴 Amman🇸🇦 Riyadh
Ayman Haroun, Founder and Group CEO of BLOOVI

Ayman Haroun

Founder & Group CEO — BLOOVI LTD

Ayman Haroun
Founder · CEO
Hover or tap a sector to explore its brands
About Me

15+ years building, trading, and scaling across Jordan, the Gulf and the UK.

I'm Ayman Haroun — CEO of Bloovi Media and a serial entrepreneur with 15+ years across international trade, sales leadership, digital media, and food-tech venture building. I've led a full-service media and software company, co-founded four F&B brands from concept to launch, and taken an Arabic marketplace through the StartMashreq program by Flat6Labs with IFC. I operate comfortably at both strategy and hands-on execution.

AI & Digital TransformationMedia & Content ProductionPerformance MarketingVenture BuildingFundraising & Investor ReadinessInternational Trade & LogisticsFinancial ManagementGovernment Affairs & Trademarks
2023 — Present

Chief Executive Officer — Bloovi Media

Leading a full-service media, software and marketing company serving corporate, tech, retail and event clients across Jordan and the Gulf — production, performance campaigns, and custom platforms.

2025 — 2026

Co-Founder & Marketing Director — AWF Group

Built four cloud-kitchen F&B brands from concept to launch — Astren, Uncle Healthy, Fattak Snack and Yalla Bowl — owning licensing, operations and the full marketing function.

2022 — 2024

Founder & CEO — Sa3idd

Founded an Arabic freelance marketplace that grew to 600+ freelancers and businesses. Selected for StartMashreq (Flat6Labs · IFC · Kingdom of the Netherlands) with MOUs across leading Jordanian universities.

2007 — 2022

Sales & Trading CEO — Mohammad Haroun Est.

Ran cross-border import/export in the automotive tyre industry across five countries — freight, customs, Letters of Credit, trade finance and full financial management, growing sales 15% year over year.

Education & Programs

BA in Marketing / Business Administration — Al-Balqa Applied University

StartMashreq Program — Flat6Labs, supported by IFC in partnership with the Kingdom of the Netherlands. Languages: Arabic (native), English (fluent).

Executive Summary

Multi-industry leadership across the UK, Jordan, and Saudi Arabia.

A serial entrepreneur and Group CEO building cross-border ventures at the intersection of media, technology, food-tech, and regional expansion. From Manchester to Amman to Riyadh, every brand is engineered for compound, durable growth.

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Total Ventures
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Active Brands
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Global Markets
The Venture Hub

One ecosystem. Four sectors. Borderless ambition.

Bloovi Holding
Parent Company

Bloovi Holding

Innovating the Future of Media & Technology

Manchester, UK
Saleti

Saleti

Your E-commerce store, one click away

E-commerce Platform
Menu Mint

Menu Mint

The smart art of menu engineering

Optimizing Food Tech
W

Wasetni

Smart recommendations for trusted choices

Smart Article Platform
PublishMy

PublishMy

AI-powered Arabic content creation & scheduling

+1M AI Generated Posts
CEO Insights

Notes from the executive desk.

Follow on LinkedIn
AI

Why Arabic-first AI is the next $10B opportunity

Generative AI built for MENA isn't translation — it's a redesign of intent, dialect, and culture from the ground up.

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FoodTech

Cloud kitchens: the unit economics nobody talks about

Margin lives or dies in three numbers — CAC, prep time, and rider velocity. Get any two right and you scale.

Read more
Venture Building

Build cross-border, default to compounding

A holding is not a portfolio — it's a thesis. Every brand should make every other brand stronger.

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Request a Consultation

Book a consultation

Fill in the form and your full request is sent straight to my WhatsApp — I review every request personally.

Sent via WhatsApp to +962 79 693 3486

Registered Company

BLOOVI LTD.

Bloovi Holding

Company Number

13808042

Incorporated 20 Dec 2021

Registered Office

Unit 7 Initial Business Center, Wilson Business Park, Manchester, United Kingdom, M40 8WN

WhatsApp / Direct Line

+962 79 693 3486

Email

aymenharoun@yahoo.com

LinkedIn

/in/aymanharoun